babyinc Corporate ID
Babyinc, a private women's clinic located in the heart of central London's Harley Street area, specialises in the fields of Pregnancy, Gynaecology, and Fertility. The clinic sought to establish a professional and comforting corporate identity that would instill a sense of trust, intimacy, and established expertise.
The core logo concept revolves around the nurturing of fertility, growth, and obstetrics. It incorporates the silhouettes of a mother and child within a secure, tree-like roundel. This design encapsulates the essence of intimacy and creates a reassuring sanctuary for clients. The tree motif symbolises growth and the extension of a family tree, while the encompassing roundel signifies completeness, illustrating how Babyinc offers comprehensive care to its valued clientele.
