Shell's Charity of the year: Illustration
Shell's annual Charity of the Year fundraising event required a visually appealing graphic that could be utilised for the event itself and featured prominently in all promotional materials. To effectively capture the diverse range of fundraising activities available, an illustrative approach was deemed suitable. The objective was to create an engaging illustration that would not only differentiate itself from other corporate materials but also adhere to the organisation's stringent brand guidelines.
A meticulous process was undertaken to produce a cut-out illustration. Each element was designed and illustrated, subsequently cut out, and meticulously arranged on a stage setting and this final image became the centrepiece for all fundraising materials, ensuring a cohesive visual representation throughout.
