Catlin Insurance sought a character tailored for their younger audience. After considering several options, ranging from a crab, and deep-sea fish to sharks, we concluded that an octopus best suited the diverse tasks at hand. With its numerous tentacles enabling multitasking and the ability to hold various signs and items, the octopus character emerged as the ideal choice. We crafted a range of static poses for versatility, complemented by a series of dynamic animations.

Named Columbus in homage to the explorer Christopher Columbus, symbolising exploration of diverse issues, the character found a prominent place across various platforms and formats. From websites and social media to stickers, worksheets, flyers, and badges, Columbus became a versatile ambassador, engaging audiences and conveying key messages effectively.