Elly: East London International Women’s Health Charity is dedicated to advancing healthcare in communities by empowering professionals in women’s health, ultimately saving lives, enhancing women’s well-being, and bolstering families and communities worldwide. With partnerships established in Africa and Asia, Elly Charity has conducted numerous training programs in some of the most underserved communities globally.

In crafting a corporate identity that reflects its mission and values, we designed a concept that metaphorically embodies women’s health as a flourishing flower. Within this design, the 'woman symbol' seamlessly integrates into the graceful lines of the petals, symbolising the intricate layers of a woman's well-being that require nurturing and attention to thrive. Each petal represents not only the delicate nature of women's health but also the richness of knowledge, experience and growth gained through training. The space at the centre signifies a sanctuary of safety and intimacy, emphasising Elly Charity's commitment to providing supportive care.