Lamp & Pencil Corporate ID
Lamp & Pencil create theatrical magic and awe-inspiring moments for productions and live events on a global scale. Their work is a blend of creative interpretation, technical design prowess, and innovative engineering and manufacturing techniques. In addition to that, they also provide electrical training. They were after a visual identity that would encapsulate their multifaceted expertise.
The result is a contraption that merges the brilliance of a bulb with the ingenuity of a pencil. This fusion symbolises the harmonious interplay between creativity and flawless execution. By seamlessly integrating the iconic 'lamp' and 'pencil' into a single cohesive unit, the logo speaks volumes about the company's commitment to both the genesis of ideas and their meticulous realisation. Throughout the design, the line work is inspired by the concept of an electric circuit, infusing the logo with a sense of dynamic energy and forward-thinking vision. This also mirrors the essence of Lamp & Pencil's work, where they expertly navigate the creative journey from conception to the final, polished product. It reflects their dedication to crafting extraordinary experiences and their ability to illuminate the world's stages with unmatched brilliance.
