Shell Eco-marathon Automated Self Driving car decals
Shell was set to unveil their groundbreaking automated self-driving car at the Shell Eco Marathon. To complement its innovative technology, the car required decals that not only captured attention but also held significant meaning. After careful consideration, a design concept centered around the theme of 'senses' was chosen.
This design intricately illustrates the car's sensory experience as it navigates its surroundings. A visually striking representation, it depicts a pulse emanating from the vehicle, symbolising its active engagement with the world around it. Each interconnected dot and pulse serves as a visual metaphor for the car's continuous process of gathering and interpreting information, weaving together a coherent narrative of its environment.
