Shell Deer Park mural
Shell Deer Park sought a mural to adorn a wall in a stadium, celebrating its community legacy and commitment to operating safely and sustainably for the well-being of both the community and its workers. After exploring various designs, a concept emerged: a faceted deer integrated into the landscape. This striking visual not only encapsulated key messages within the deer's body but also showcased landscapes of Deer Park.
To enhance public engagement, geo filters for Snapchat were designed. Users could interact with the mural by taking selfies with these filters and sharing them online using specific hashtags, offering a chance to win exciting prizes. This gamified approach not only made the experience enjoyable for the public but also effectively conveyed the mural's messages to a wider audience, fostering community connection and awareness of Shell Deer Park's values.
